Wednesday 20 April 2011

Evaluation: Institutions

IPC who own NME i think would hire me because they do a wide range of magazines from Rugby World to Marie Claire. They seem to have several different magazines from each category so having mine running next to NME would be good because it would be a different genre of indie as it is targeted towards teenage girls.IPC also reaches two thirds of women in the UK so that is a good majority to have as some of them could be my targeted audience.
IPC also distrubute their magazines in popular shops such as Asda, Sainsburys and Tesco's which would offer my magazine to a broader audience. They also place magazines in certain shops that relate to the genre of them. For example, my music magazine might be seen in HMV as it is a music shop.

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