Evaluation: Audience

My intended audience for my magazine was teenage girls of the ages 14-19. Not only did i have to make sure that my magazine appealed to that age bracket but i had to make sure that they liked the indie genre. I had to appeal to both things- age and genre- by doing research.

Being unsure when i first started on what genre i wanted my magazine to be i realised i would have to research into genres that most appealed to me- pop, rock and indie. I researched into this by looking into magazines which were on the market relating to the specified genre. I then created mind maps to put all my ideas down which came into my head about the genre and this helped me decide on which one i most wanted to do- indie.

http://astarajenningscabot.blogspot.com/2011/02/mind-map-ideas.html

I also did a questionnaire to get background knowledge on music magazines as i wasn't confident and didn't think i had enough knowledge personally to create one. I needed help with certain things such as font, names and also whether buying magazines was popular anymore as of such influences like the internet. The questionnaire also helped me to actually speak to people that would be of the intended audince and get their views. This then helped because i was getting information straight from where i needed it.

http://astarajenningscabot.blogspot.com/2011/02/questionnaire.html

With this research i then used it in creating my magazine and attracting my intended audience.

Colour Scheme

In my questionnaire the colour scheme that people liked the most was black, white and red. I personally liked the red colour that would be standing out to the black and the white. This is shown in many magazines such as 'Q'.

As you can see in my magazine it runs throughout with the red highlighting things that i want to attract the attention of my audience.

Photos

In my mind maps i knew that i wanted outside and inside shoots,taking advantage of all different links from the indie genre. You can see this through my photos. My main images being in the

studio using the white background and my other ones being outside

giving that original indie/hippy feel.

I also attracted my audience by using direct address with my main image on the front cover. As of no other pictures on it i think it is appealing because my model is the only one that is focused on. Running throughout my magazine most of the pictures have direct adress except one which is of the male model which is purposely positioned that way.

Costumes

No other magazine genre would have models dressed like mine so i think that this attracts the audience because it might be what they wear or would like to wear. Also the costumes range from what you might find in a shop (main model) to a more 'personal style' found with the second female model. This attracts the audience because it helps them relate to one of the models more and gives a personal relationship between audience and magazine.
http://astarajenningscabot.blogspot.com/2011/03/costumes.html

Stories

You can see clearly from the front cover and contents page that the magazine is not a R&B magazine etc by the information that would be my inside stories. I tried to pick famous bands that would appeal to my genre and subjects such as winning the tickets for Glastonbury. This also attracts my intended audience.